Media Training
You’ve got the right talking points. The right spokesperson. The right position or product.
None of it matters if your spokesperson can’t manage the interview or deliver the message.
It’s hard to be a brand ambassador. You must learn how reporters work and how best to tell your story. The right media training teaches spokespersons how to:
We know from experience that spokespeople need practice to ensure they perform well. While some trainers lecture about the philosophy of interviews, our team puts participants through their paces to make sure they’re ready for the real thing – when the stakes are higher and the organization’s reputation can be at risk.
Each media training session is tailored to meet the unique needs of each assignment. But in every case, we explain the media environment, offer tips to control the interview, help refine key messages to personalize them for each spokesperson, and run every trainee through intensive mock interviews to make sure they are ready for the different interview styles and questions likely to pop up during a meeting with reporters.
Basic media training prepares spokespersons for brief print or broadcast interviews – or for last-minute media opportunities. Before the session, trainers research the issues, develop tough questions and review and adapt preliminary messaging. Each session then involves:
None of it matters if your spokesperson can’t manage the interview or deliver the message.
It’s hard to be a brand ambassador. You must learn how reporters work and how best to tell your story. The right media training teaches spokespersons how to:
- Effectively deliver messages that key stakeholders need to hear – not just memorize lines and marketing speak that inevitably gets edited out of stories.
- Control media interviews – not just answer reporter questions.
- Become credible and quotable ambassadors for their companies – not just a talking head.
We know from experience that spokespeople need practice to ensure they perform well. While some trainers lecture about the philosophy of interviews, our team puts participants through their paces to make sure they’re ready for the real thing – when the stakes are higher and the organization’s reputation can be at risk.
Each media training session is tailored to meet the unique needs of each assignment. But in every case, we explain the media environment, offer tips to control the interview, help refine key messages to personalize them for each spokesperson, and run every trainee through intensive mock interviews to make sure they are ready for the different interview styles and questions likely to pop up during a meeting with reporters.
Basic media training prepares spokespersons for brief print or broadcast interviews – or for last-minute media opportunities. Before the session, trainers research the issues, develop tough questions and review and adapt preliminary messaging. Each session then involves:
- An overview of the media landscape, including the challenges likely to confront trainees.
- Message development/editing to ensure the spokesperson can deliver key talking points.
- Mock interviews and formal critique of responses.
- A briefing on the media challenges likely to confront interviewees.
- Message development/refinement to make sure the trainee internalizes talking points.
- On-camera interviews recorded by an experienced videographer using professional audio and video equipment.
- An on-camera press conference recorded by a skilled videographer using professional audio and video equipment.
- Formal critique, using playback of the interviews and press conference.
- An overview of the media landscape, including the challenges likely to confront interviewees.
- Message development/refinement to make sure the trainee internalizes talking points.
- On-camera interviews recorded by an experienced videographer using professional audio and video equipment.
- A long-form, on-camera interview with professional backdrops to simulate the in-studio experience of news interview shows, recorded by a professional videographer using professional audio and video equipment.
- Formal critique, using playback of the interviews.
