About
RightStoryGroup is a collective of experienced communicators who know how to use words and images to help organizations tell the right story about themselves, their ideas, their products and their services.
The Group was founded on the battle-tested principle that effective communication requires focus and clarity and that reputations are built on key stakeholders' general perceptions – and not the nitty gritty details that only a wonk could love. In our world, key messages are not five pages long. Talking points are bullet points – not meandering paragraphs. And communications are designed to be relevant to the audiences we need to sway.
Our primary focus is on two key pillars of communication:
Meet some of the consultants who help to make that happen:
Jim Martinez, Managing Consultant
RightStoryGroup was founded by Jim Martinez, a hands-on communicator who has spent years
crafting words
into clear stories that inform and motivate. His singular focus is to
help clients
precisely and clearly tell the right story to persuade the audiences critical to their success, protect
their reputations in challenging times and promote their products and services to new customers.
As his clients and colleagues will confirm, Briggs is a gifted writer who takes pride in meeting - and usually beating - tight project deadlines. A graduate of Indiana University, Briggs worked several years as a reporter and editor at daily newspapers in Kentucky and Texas before landing a role as a staff writer for Chicago Lawyer magazine.
The Group was founded on the battle-tested principle that effective communication requires focus and clarity and that reputations are built on key stakeholders' general perceptions – and not the nitty gritty details that only a wonk could love. In our world, key messages are not five pages long. Talking points are bullet points – not meandering paragraphs. And communications are designed to be relevant to the audiences we need to sway.
Our primary focus is on two key pillars of communication:
- Crisis communications. Defending companies in the cross-hairs through traditional and social media, and reassuring stakeholders directly and indirectly.
- Communications training. Turning clients into ambassadors for their organizations by helping them shape their unique stories to impress and engage stakeholders.
Meet some of the consultants who help to make that happen:
Jim Martinez, Managing Consultant
RightStoryGroup was founded by Jim Martinez, a hands-on communicator who has spent years
crafting words
into clear stories that inform and motivate. His singular focus is to
help clients precisely and clearly tell the right story to persuade the audiences critical to their success, protect
their reputations in challenging times and promote their products and services to new customers.
Jim’s approach to
communications is shaped by years as a working journalist, including a decade at the Chicago Sun Times, where he managed the city’s largest news
staff. He went on to work at several leading public relations firms,
including Ogilvy, Hill & Knowlton, GCI Group and Cohn & Wolfe, where he
became the senior North American crisis counselor and media trainer.
He has counseled companies in healthcare, retail, commercial real estate, legal, hospitality, technology, consumer products and other industries, helping them manage product recalls, government investigations, environmental situations, activist attacks, employment and labor issues, natural disasters, health threats and countless other crises.
Briggs Adams, Consultant
A former journalist and long-time communications professional, Briggs Adams excels in helping
companies tell their stories in ways that strike home with their customers, prospects, investors,
employees and other key stakeholders.
He has counseled companies in healthcare, retail, commercial real estate, legal, hospitality, technology, consumer products and other industries, helping them manage product recalls, government investigations, environmental situations, activist attacks, employment and labor issues, natural disasters, health threats and countless other crises.
Briggs Adams, Consultant
A former journalist and long-time communications professional, Briggs Adams excels in helping
companies tell their stories in ways that strike home with their customers, prospects, investors,
employees and other key stakeholders.As his clients and colleagues will confirm, Briggs is a gifted writer who takes pride in meeting - and usually beating - tight project deadlines. A graduate of Indiana University, Briggs worked several years as a reporter and editor at daily newspapers in Kentucky and Texas before landing a role as a staff writer for Chicago Lawyer magazine.
From there, he went into public relations, where he uses his communications skills to help his clients have a lasting impact.
